SEO Services
From Paragon in York

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Improved search rankings for your website

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Get more traffic, more business

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Over 20 years experience im multiple sectors

The need for search engine optimisation

Having a strong online presence can mean the difference between decline and growth for your company. Without ranking in the top 3 organically for your target terms, you’ll lose up to 60% of marketplace traffic. Outside the top 10 and you will probably get less than 10% of clicks.

The importance of Search Engine Optimization has increased over the years. Search engines such as Google and Bing are the starting point of most digital experiences.

We offer SEO (search engine optimization) services for businesses that are tailored to their company needs.

What is SEO?

Search Engine Optimisation

This is an optimisation process technology-wise, content relevance wise and link wise that allows for website pages to become findable, relevant and popular for search queries. As a result, search engines such as Google will rank them higher.

Paragon Marketing have many years of search engine optimisation experience with clients across many sectors. Our team of specialists discover the most relevant keywords for your product. These are to create interesting and relevant content and other essential tasks.

Are you ready to rank on Google’s front page? Contact us for more information today.

SEO-Services-in-York

The need for search engine optimisation

Having a strong online presence can mean the difference between decline and growth for your company. Without ranking in the top 3 organically for your target terms, you’ll lose up to 60% of marketplace traffic. Outside the top 10 and you will probably get less than 10% of clicks.

The importance of Search Engine Optimization has increased over the years. Search engines such as Google and Bing are the starting point of most digital experiences.

We offer SEO (search engine optimization) services for businesses that are tailored to their company needs.

WHAT IS SEO?

Search Engine Optimisation

This is an optimisation process technology-wise, content relevance wise and link wise that allows for website pages to become findable, relevant and popular for search queries. As a result, search engines such as Google will rank them higher.

Paragon Marketing have many years of search engine optimisation experience with clients across many sectors. Our team of specialists discover the most relevant keywords for your product. These are to create interesting and relevant content and other essential tasks.

Are you ready to rank on Google’s front page? Contact us for more information today.

Search Engine Optimisation Services

About the Paragon Marketing Service

While search engines consider hundreds of ranking factors when choosing where to place web pages in the search results, the three core search engine optimisation practices are the most important: Generating content, linking, and optimising the site’s technical aspects. For high rankings in search engine results, quality content is key. Algorithms reward user-friendly, high-quality websites with high rankings.

In order to rank top for any target keyword, you will need a wonderful network of high-quality links pointing to your website. Having the wrong links can hurt your results. Our technical team will analyse the code that search engines see on a website to make sure the technical elements are correct as well.

Our SEO strategy

Paragon Marketing will develop a flexible search engine optimisation strategy for you, based on your business targets. We will provide a carefully structured plan for keywords relevant to your business. 

Initial consultation

Together with you, we will define your objectives and develop a strategy. We will work with you to determine who your ideal website visitor is and how you would like them to become a client.

Keyword research

Our team will find the most relevant keywords for your business, ones that not only generate website traffic but also convert into new clients for you.

Technical SEO 

Websites comply with the algorithmic requirements of modern search engines in order to improve their organic rankings. This includes crawling, indexing, rendering, and website architecture.

On-page SEO 

Elements on a website are optimised in order to rank higher and generate more relevant traffic from search engines. The on-page process involves both optimising a page’s content and its HTML source code.

Link building

Combining link building with good and relevant content, technical aspects, on-page SEO and a good user experience can increase organic traffic substantially.

Frequently Asked Questions

What is SEO?

The process of improving website rankings in the non-paid (organic) section of the search engine (Google, Bing etc) results.

What is the difference between SEO and PPC?

Search Engine Optimisation drives organic traffic to your website from search engine result pages.

PPC (Pay Per Click) advertising is advertising on search engines whereby you pay each time someone clicks on your advert. You still need to use terms relevant to your offering. PPC can bring you much quicker results.

Does my website need optimising for search engines?

If you want to increase the number of visitors to your website who are looking for your service then yes you do.

Search engines allow potential customers to find your business and an increase in your search engine results (SERPS) will drive more people to your website.

What are the benefits of SEO?

The main aim will be to get your website to the top of search engines for relevant terms for your business. This increases the visibility of your products and services.

This strategy brings you more potential website visitors and new clients and sales.

Why isn’t my website ranking on Google?

You can tell whether or not your site is indexed by looking at its web pages. Possible reasons, why your website isn’t ranking, include:

  • Your site is new
  • Your content doesn’t match the searcher’s intent or isn’t as thorough or high-quality as the pages that do rank
  • Your website is blocking search engines from crawling it
  • It was launched only recently (in the past few days), and you have neither submitted the site to Google console nor linked to it from anywhere, so your site has not yet been indexed.
  • Your site has received a penalty for violating Google’s Webmaster Guidelines.

What does a good Search Engine Optimisation strategy include?

A strong strategy will include:

  • Writing content for your audience to appreciate, is relevant to their query and is not just stuffed with keywords
  • Keyword research into the terms that people use to find businesses such as yours
  • Use headlines that match the search query
  • A website that loads quickly on both desktop computers and mobile devices
  • A good backlink strategy to get links to your website from relevant websites

How long does SEO take to work?

Good optimisation will take between 3-12 months to work.

The less competition for your business relevant keywords the shorter the timescale. Also, high local search results can come much quicker than national or worldwide results.

Highly competitive terms, for example, “Secured Loans” can take many years to gain top spots in search results.

Why does it take so long?

Search engines like Google and Microsoft Bing are often updating and improving the algorithm that crawls and indexes pages. They search for pages that are trustworthy and relevant for the end-user. Websites need to prove they are relevant and authentic.

Online marketing  quotation marks

"I would always recommend Paragon for your online marketing needs."

Paul Craven

Horizon IT

"Fantastic service. Really quick responses and excellent work done on our new website! Thanks guys!"

Sam Ross

Yorkshire Hog Roast

"Love the website, logo and SEO results. Highly recommended "

Alan Hope

ADH Golf

"Paragon Marketing are behind everything we do, they provide great value and top quality. "

Stella Millhouse

Spirit of the Rock