Lead Generation That Delivers More Enquiries
Lead generation campaigns designed to put your business in front of people actively looking for the products and services you provide.
50,000+
Leads Generated
25+
Years Marketing Experience
Yorkshire Based
Local insight, national reach
Lead Generation Focused
Built around enquiries, not vanity metrics
How We Generate Qualified Leads
Effective lead generation starts by understanding what your potential customers are searching for and what makes them take action.
We combine conversion-focused websites and landing pages with SEO, Google Ads and proven sales psychology to attract people with genuine buying intent — then make it easy for them to enquire.
How We Generate Qualified Leads
Effective lead generation starts by understanding what your potential customers are searching for and what makes them take action.
We combine conversion-focused websites and landing pages with SEO, Google Ads and proven sales psychology to attract people with genuine buying intent — then make it easy for them to enquire.
Qualified Leads
We focus on attracting genuine enquiries from people actively looking for your products or services.
Multiple Channels
Websites, SEO and Google Ads work together to attract and convert potential customers.
Measurable Results
Track enquiries, calls and conversions with clear reporting, so you can see what is working.
Built for Growth
Lead generation designed to become more effective as we learn what produces the best enquiries.
Frequently Asked Questions
If you’re considering lead generation for your business, you’ll probably want to understand how it works, what it costs and how we measure results. Here are answers to some of the questions we’re most often asked before getting started.
How does lead generation work?
We identify how your potential customers search for your products or services, then build a strategy to attract them and turn that interest into enquiries. Depending on the business, this can include SEO, Google Ads, conversion-focused landing pages and improvements to your existing website.
How quickly can lead generation start producing enquiries?
It depends on the strategy. Google Ads can begin generating traffic and enquiries relatively quickly, while SEO usually takes longer to build. In many cases we use several channels together to generate opportunities now while developing longer-term organic visibility.
Can you work with my existing website?
Yes. You don't necessarily need a new website. We'll assess your existing site and, where appropriate, improve the pages, calls to action, forms and conversion routes rather than recommending a rebuild unnecessarily.
How do you measure whether lead generation is working?
We focus on commercially useful actions such as enquiries, telephone calls and conversions rather than traffic alone. Tracking and reporting can be configured so we can see which pages, searches and campaigns are generating opportunities.
Do you guarantee a certain number of leads?
No reputable campaign can guarantee a specific number of genuine enquiries. What we can do is build, measure and continually improve the elements that influence lead generation, using real performance data rather than guesswork.
Do you only provide lead generation in York?
No. Paragon Marketing is Yorkshire based, but we can provide lead generation services for businesses throughout the UK. For businesses targeting York and North Yorkshire, we also have extensive experience with local SEO and location-based campaigns.
Let’s Generate More Enquiries
Tell us a little about your business, what you sell and where you want more enquiries from. We’ll look at the opportunity and come back to you with a practical way forward.
Prefer to speak to us?
Pest Assured — Generating Pest Control Enquiries Across York & North Yorkshire
Pest Assured wanted to generate more enquiries from people actively searching for pest control services across York and North Yorkshire.
Our work combines local SEO, conversion-focused service pages, location content and ongoing website improvements to increase visibility for commercially valuable searches — and make it easier for visitors to become enquiries.
Rather than focusing on traffic alone, the strategy targets the pest problems and locations most likely to generate new business.
Work included:
- Local SEO
- Lead generation & CRO
- Service and location page optimisation
- Content creation
- Google Business Profile
- Technical SEO & WordPress management
PROVEN SEARCH VISIBILITY
Multiple Page-One Google Rankings
For commercially relevant pest control searches across York and North Yorkshire.
Our ongoing SEO work has achieved multiple page-one Google rankings for relevant pest control searches, putting Pest Assured in front of potential customers at the point they are actively looking for help.
Want to know how we could generate more enquiries for your business?
Tell us what you want to generate enquiries for and we’ll give you a straightforward view of where the opportunities are. No pressure and no obligation.
Liberty Wealth Managers — Turning Complex Services Into Clear Enquiry Routes
Liberty Wealth Managers needed a professional website for its international financial services business, but the objective went beyond creating a new online presence.
The site needed to make complex services easier for prospective clients to understand, establish credibility quickly and provide clear routes for visitors to take the next step.
We structured the website around the questions and information prospective clients need when considering financial services, using clear messaging, intuitive navigation and strategically placed enquiry opportunities throughout the site.
The result is a professional, responsive website designed to build confidence and turn interested visitors into genuine enquiries.
Work included:
- Conversion-focused website design
- Lead generation
- WordPress development
- SEO foundations
- Enquiry form integration
- Ongoing website management
