Search Engine Optimisation

SEO Services in York and Easingwold

Our SEO services are designed to help local businesses rank higher on Google, attract more relevant traffic, and convert visitors into customers. Based in Easingwold, Paragon Marketing works with businesses across York and North Yorkshire to deliver sustainable SEO results without shortcuts or overcomplication.

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What We Offer

We focus on SEO that works for real businesses — clear strategies, well-written content, technical improvements, and practical on-page optimisation.

  • Local SEO for York and Easingwold
  • On-page optimisation and content planning
  • Technical SEO fixes and site health improvements
  • Keyword research and ranking reports
  • Google Business Profile management
  • SEO content writing and blogging

Why Use Paragon Marketing for SEO?

We write, manage, and implement SEO campaigns without outsourcing. Everything is handled in-house — from keyword research to content creation — by a trained copywriter and SEO professional with 24 years of experience in digital marketing.

We use clear reporting, honest advice, and a straightforward monthly approach that keeps your SEO moving without locking you into long contracts.

Flexible SEO Packages

We offer ongoing monthly SEO plans or one-off optimisations tailored to your needs and budget.

  • One-off site audits and fixes
  • Monthly SEO from £250
  • Content-driven SEO for service pages and blogs
  • Support for WordPress and WooCommerce sites

Paragon Marketing & Financial Services SEO: Case Study

Background

A financial services firm based in the South West approached Paragon Marketing for help improving their online visibility. Despite a strong reputation offline, they weren’t appearing on page one of Google for relevant search terms. This limited their web traffic and online enquiries.

Objective

To increase search engine visibility, generate more targeted website traffic, and boost new client enquiries through better SEO services.

Strategy

We carried out a full SEO audit and implemented improvements across four key areas:

  • Keyword Optimisation

    We researched high-intent search terms relevant to financial services, then updated titles, meta descriptions, and on-page content.

  • Technical SEO

    Issues affecting site speed, mobile compatibility and crawlability were fixed. A new XML sitemap was submitted to Google.

  • Backlink Strategy

    We identified relevant websites in the financial sector and secured quality backlinks to improve domain authority.

  • Content Creation

    Articles were written to address search queries and build trust with potential clients. These were structured to support priority keywords.

 

Results

Within 6 months, the firm saw:

  • 📈 A 45% increase in organic search traffic

  • 📨 A 30% rise in website-generated enquiries

  • 🤝 A 25% increase in new client acquisitions

 

Conclusion

This SEO project delivered strong returns by combining technical improvements with targeted content and link building. The client now ranks highly on Google for core industry keywords and continues to attract qualified leads online.

SEO Services FAQs for Businesses in Easingwold and York

What is SEO and how does it benefit my business?

SEO (Search Engine Optimisation) improves your website’s visibility in search engine results, crucial for attracting more customers.

How long does it take to see results from SEO?

SEO results vary, but typically it takes a few months to see significant changes, especially in competitive markets.

Why is local SEO important for businesses in York?

Local SEO targets geographic-specific searches, making it essential for York businesses to attract local customers actively searching for services or products in the area.

Can SEO improve my business's ranking on Google Maps?

Yes, effective SEO strategies can enhance your visibility on Google Maps, a key tool for local businesses.

How do you perform keyword research for businesses?

We conduct extensive research, focusing on terms and phrases relevant to your business and commonly used by your audience.

What’s the difference between on-page and off-page SEO?

On-page SEO involves optimising elements on your website, while off-page SEO refers to actions taken outside your site, like link-building, to improve your site’s authority.

How often should SEO strategies be reviewed?

SEO strategies should be reviewed regularly, at least every quarter, to ensure they remain effective and responsive to the market?

Can you help with technical SEO for my business website?

Absolutely, we provide comprehensive technical SEO services including site speed optimisation, mobile responsiveness, and more, to ensure your site is fully optimised.

Does social media impact my business’s SEO?

While social media doesn’t directly affect SEO rankings, it can influence your online presence and drive traffic to your site, which are beneficial for SEO.

Does social media impact my business’s SEO?

While social media doesn’t directly affect SEO rankings, it can influence your online presence and drive traffic to your site, which are beneficial for SEO.

How do you measure the success of an SEO campaign?

We use various metrics like search rankings, organic traffic, conversion rates, and specific local engagement indicators relevant to your business.

Contact Us for SEO Services in Easingwold and York

If you want more traffic and better rankings, Paragon Marketing offers SEO services that focus on long-term, local results — no gimmicks, no unnecessary jargon. Based in Easingwold, we support businesses across York and North Yorkshire.

Our approach is based on clear strategy, technical know-how, and professionally written content to help your site perform better in search engines.

Contact us today to find out how our SEO services can help grow your business.