Pay-Per-Click
Google Ads & PPC Advertising for Yorkshire Businesses
Pay-per-click advertising is one of the fastest ways to generate leads for your business — but only when your campaigns are well-managed. At Paragon Marketing, we build and manage Google Ads and Bing Ads campaigns that are designed to deliver results, not just clicks.
Whether you’re looking for more enquiries, better quality leads, or just more control over your advertising spend, we can help.
What’s Included in Our PPC Management
We handle the setup, management, and ongoing optimisation of your advertising campaigns, with clear monthly reporting and no long contracts.
✅ Keyword Research & Competitor Analysis
We identify the right search terms and uncover what your competitors are bidding on, so you stay competitive and visible.
✅ Ad Creation & Copywriting
Well-written, tested ads designed to capture attention and generate clicks. All ad copy is written in-house by an experienced UK marketing expert.
✅ Landing Page Review
We’ll assess your existing landing pages and recommend improvements to help convert more visitors into leads.
✅ Ongoing Optimisation
We monitor your campaigns, adjust bids, improve click-through rates, and reduce wasted spend.
✅ Transparent Reporting
Each month, you’ll receive a clear breakdown of ad performance — including impressions, clicks, cost per click, and conversions.
Why Work With Paragon Marketing?
We don’t outsource. All PPC advertising is handled in-house by an experienced marketer who understands your business. Our approach is personal, honest and data-led. You’ll get clear advice, transparent performance reporting, and practical suggestions to improve return on ad spend.
Our PPC clients range from tradespeople in North Yorkshire to financial services and e-commerce businesses across the UK. We’ve delivered strong returns with modest budgets, focusing on what works instead of chasing trends.
We don’t use jargon, lock you into long contracts, or outsource your campaign. Everything is done in-house, by an experienced marketing professional based in North Yorkshire.
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No long tie-ins
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Monthly reporting
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Personal service
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Sensible budgets
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Fully transparent
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Specialist in small to mid-size businesses
Let’s Talk PPC
If you’re ready to start a PPC campaign or unhappy with your current results, get in touch. We’ll review your current setup and offer honest advice with no obligation. Whether you’re just starting or spending thousands each month, we can help you get more from your advertising.
Contact us today to arrange a free consultation or learn more about how our SEO services in York and website design work together with PPC for long-term success.
Common Questions
What is PPC advertising?
PPC stands for Pay-Per-Click. It’s a form of online advertising where you only pay when someone clicks your advert. The most common platforms are Google Ads and Bing Ads, allowing businesses to appear in search results for relevant keywords.
Is PPC right for my business?
PPC is suitable for most businesses looking to attract leads quickly. If your target audience uses Google or Bing to search for services like yours, PPC can be an effective way to bring them to your website.
How much does PPC advertising cost?
That depends on your industry and competition — but most small businesses start with a monthly ad budget of £300–£800. Our management fees start from £150/month.
What’s included in your PPC management service?
We handle campaign setup, keyword research, advert creation, bid management, tracking, and monthly reporting. Our focus is always on achieving measurable returns through efficient use of your budget.
Can you track how many enquiries I get?
Yes. We set up conversion tracking so we can monitor form submissions, phone calls, and other key actions. This ensures we’re focused on results, not just clicks.
Do you offer Google Ads or Bing Ads?
We can manage both, although most clients focus on Google Ads to start with. We’ll advise based on what’s best for your sector and goals.
Do I have to commit to a long contract?
No — we work on a rolling monthly agreement. If it’s not working, you’re free to stop.
Get Started With PPC Advertising Today
If you’re ready to start generating better leads, we’ll build a simple, targeted campaign that makes the most of your budget. Fill in the form below or call us on 01347 822 474 to chat about your goals.
Is Your Website Working Hard Enough?
Get a Free Website Audit from Paragon Marketing
We’ll review your site’s design, SEO, speed, structure, and calls to action — and send you a short report with simple, actionable suggestions to help you get more enquiries and sales.
No tech jargon. No hard sell. Just helpful insight to improve your website.
Contact Us for PPC Advertising in Easingwold and York
Whether you’re launching your first ad campaign or reviewing existing paid search results, Paragon Marketing provides practical PPC management tailored to your business goals. We focus on Google Ads and Bing Ads — aiming for meaningful conversions, low cost-per-click, and clear, trackable performance.
Contact us today to find out how we can support your advertising strategy. We work with businesses in Easingwold, York, and the wider North Yorkshire area.