PPC Advertising
Pay-Per-Click Advertising
Bringing you real enquiries
We run focused Google Ads campaigns for UK businesses that want more phone calls, form enquiries, and sales — without wasting money on clicks that go nowhere.
What Every PPC Campaign We Run Includes
Campaign Setup That Makes Sense
Keyword research, ad copy, and structure built around real search intent — not guesswork or generic templates.
Ongoing Management & Cost Control
We actively manage bids, budgets, and search terms to reduce wasted spend and keep costs sensible.
Clear Reporting & Honest Advice
Simple monthly reporting that shows what’s working, what isn’t, and what we’ll do next — no jargon.
Already Running Google Ads?
If your current ads aren’t generating enough enquiries, costing too much per click, or feel hard to control, we can help. We take over existing Google Ads accounts and focus on tightening targeting, improving relevance, and reducing wasted spend.
We work with businesses across the UK and further afield who want paid advertising that supports real growth, not short-term spikes. That means focusing on search intent, sensible budgets, and landing pages that turn clicks into enquiries.
Get Started
We work with businesses across York and North Yorkshire on a clear, honest basis. If you’re considering Google Ads — or already running them and want better results — we’re happy to take a look and give you straight advice.
No pressure, no sales pitch. Just a clear view of whether PPC is right for your business and how it could work in practice.
PPC Management Packages
Choose from our Google Ads management options, designed for different business sizes and levels of activity. All packages focus on cost control, enquiry quality, and ongoing improvement.
Ad spend is paid directly to Google and is not included.
Starter PPC
Local & Small Campaigns
£249 per month
- Google Ads account setup or tidy-up
- Keyword and search intent targeting
- Ad copy writing and extensions
- Basic conversion tracking setup
- Monthly performance review
- Suitable for local services and small budgets
Growth PPC
Most Popular
£399 per month
- Full Google Ads campaign build
- Ongoing bid and budget management
- Search term control to reduce wasted spend
- Conversion tracking and goal refinement
- Monthly reporting with clear actions
- Suitable for growing service businesses
Advanced PPC
Higher Spend & Lead Volume
£599 per month
- Advanced campaign structure and scaling
- Multiple campaigns and ad groups
- Ongoing optimisation and testing
- Landing page advice for better conversion
- Suitable for competitive or high-volume sectors
Are Your Google Ads Pulling Their Weight?
Get a Free PPC Account Review from Paragon Marketing
We’ll review your Google Ads account, keyword targeting, ad copy, budgets, and search terms — then give you clear, practical feedback on what’s working, what’s wasting money, and where improvements can be made to increase enquiries.
No jargon. No sales pressure. Just honest advice on whether your PPC setup is right for your business and budget.
PPC Management FAQs
What is PPC advertising?
PPC stands for Pay-Per-Click. It’s a form of online advertising where you only pay when someone clicks your advert. The most common platforms are Google Ads and Microsoft (Bing) Ads, which allow your business to appear at the top of search results when people look for specific products or services.
PPC works best when campaigns are tightly targeted, properly managed, and linked to pages designed to turn visits into enquiries.
Is PPC right for my business?
PPC can work well for businesses that want faster visibility than SEO alone and have a clear service or product people actively search for. It’s often a good fit for local services, trades, professional firms, and businesses with clear margins.
If PPC isn’t suitable for your business or budget, we’ll tell you upfront before you spend anything.
How much does PPC advertising cost?
There are two costs involved with PPC:
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Ad spend, which you pay directly to Google or Microsoft
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Management fees, which cover setup, monitoring, and ongoing optimisation
Ad spend varies depending on competition and location. We’ll always advise on a sensible starting budget and help you understand what’s realistic for your market.
What’s included in your PPC management service?
Our PPC management typically includes:
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Campaign setup or improvement of existing accounts
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Keyword and search term control
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Ad copy creation and extensions
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Budget and bid management
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Conversion tracking and reporting
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Ongoing optimisation to reduce wasted spend
The exact level of management depends on your package and campaign size.
Can you track how many enquiries I get?
Yes. Where possible, we set up conversion tracking so you can see how many phone calls, form submissions, or key actions come from your ads. This helps us focus spend on what’s actually generating enquiries, not just clicks.
Do you offer Google Ads or Bing Ads?
We primarily manage Google Ads, as this is where most search demand sits. Microsoft (Bing) Ads can also be included where appropriate, particularly for certain industries or demographics.
We’ll advise on the right platform mix based on your business and audience.
Do I have to commit to a long contract?
No. Our PPC management is flexible, with no long-term lock-ins. We believe results and clear communication are what keep clients working with us, not contracts.
Contact Us for PPC Advertising in Easingwold and York
Whether you’re launching your first ad campaign or reviewing existing paid search results, Paragon Marketing provides practical PPC management tailored to your business goals. We focus on Google Ads and Bing Ads — aiming for meaningful conversions, low cost-per-click, and clear, trackable performance.
Contact us today to find out how we can support your advertising strategy. We work with businesses in Easingwold, York, and the wider North Yorkshire area.