Lead Generation Services
Lead generation that brings real enquiries to your business
We help UK businesses attract the right people, at the right time, and turn visits into phone calls, form enquiries, and sales.
What Every Site We Build Includes
Strategy First
Every campaign starts with understanding your business, your customers, and what actually drives enquiries — not guesswork.
Conversion Focused
We design campaigns and pages to turn visitors into phone calls, form submissions, and real conversations.
Measurable Results
Clear tracking, clear reporting, and a focus on what matters: enquiries, cost per lead, and return on spend.
Already Have a Website?
If your website looks fine but isn’t generating enquiries, the issue usually isn’t design — it’s structure, messaging, and how people arrive on the page.
We help turn underperforming websites into lead-generating tools by improving traffic quality, page focus, and conversion paths. No rebuild for the sake of it. Just practical changes that drive more enquiries.
Common problems we fix:
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Traffic with no enquiries
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Pages that don’t guide visitors to take action
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Poor visibility for high-intent searches
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Forms and calls-to-action that get ignored
📞 07789 00 2470
Lead Generation Options
Every business needs a different approach to lead generation. These options give a clear starting point, with flexibility to adjust based on your goals, market, and budget.
If you need something more specific, we’ll tailor a lead strategy around your business.
Entry level
Starter Lead Setup
For businesses who need enquiries quickly
- Lead-focused landing page or service page
- Contact or enquiry form setup
- Call-to-action review and improvements
- Lead generation form
- Basic SEO foundations
- Conversion tracking setup
- Ideal for local services and start-ups
Most common choice
Ongoing Lead Generation
For businesses ready to grow consistently
- Lead-focused pages and content
- SEO targeting high-intent searches
- Google Ads or campaign support (if required)
- Conversion tracking and goal setup
- Monthly optimisation and refinement
- Regular performance check-ins
Full strategy
Full Lead Strategy
For businesses serious about scale
- Full lead generation strategy
- SEO + paid campaigns working together
- Multiple landing pages or service funnels
- Conversion rate improvements
- Advanced tracking and reporting
- Ongoing optimisation and testing
Get Started
We work with businesses across York and North Yorkshire to generate more enquiries through clear strategy, focused campaigns, and practical improvements.
If your website or marketing isn’t producing the leads it should, let’s have a straightforward chat and see what’s getting in the way.
Is Your Website Generating Enough Enquiries?
Get a Free Lead & Website Review from Paragon Marketing
We’ll review how people find your website, what they see when they land, and how well it turns visitors into enquiries. That includes structure, messaging, speed, SEO foundations, and calls to action.
You’ll receive a short, clear summary with practical suggestions to help generate more enquiries — not a long technical report.
No jargon. No pressure. Just honest, useful insight.
Lead Generation FAQs
What is lead generation and how does it work?
Lead generation is about attracting the right people to your business and encouraging them to make contact. This might be through a phone call, enquiry form, or booking request.
We focus on high-intent traffic, clear messaging, and simple conversion paths so visitors know exactly what to do next. The aim is quality enquiries, not just more website visits.
How do you qualify leads?
We qualify leads by targeting the right searches, audiences, and locations, then using focused pages and clear calls to action.
This helps reduce time-wasters and encourages enquiries from people who are genuinely looking for your service, within your service area and budget range.
Do you provide B2B and B2C lead generation?
Yes. We work with both B2B and B2C businesses.
The approach differs depending on the audience, sales cycle, and decision-making process, but the focus is always the same: attracting the right type of enquiry for your business.
Which platforms do you use for lead generation?
That depends on your goals and market. Most lead generation campaigns use a combination of:
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Search engine optimisation (SEO)
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Google Ads
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Lead-focused landing pages
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Website improvements and tracking
We’ll only recommend platforms that make sense for your business.
Can you work with our in-house CRM or sales team?
Yes. We can integrate with most common CRM systems or work alongside your existing sales process.
If you don’t have a CRM in place, we’ll keep things simple and focus on generating clear, trackable enquiries.
How do you measure success?
Success is measured by enquiries, not vanity metrics.
Depending on the campaign, this may include:
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Number of enquiries
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Cost per lead
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Enquiry quality
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Conversion improvements
We focus on what actually matters to your business.
Is there a minimum budget?
There’s no fixed minimum, but lead generation works best with realistic expectations and a clear plan.
We’ll always be upfront about what’s achievable within your budget before any work begins.
Ready to generate more high-quality leads?
We’ll help you build lead pipelines that convert. Contact us today to discuss your goals and start a tailored lead generation plan.