Farm to Fridge | SEO, Social Media & Marketing Support
Farm to Fridge is a North Yorkshire-based doorstep delivery service providing fresh milk, eggs, butter, and other local produce to homes across the region.
Paragon Marketing was brought on board to help improve their online visibility, drive local traffic, and build a loyal customer base through professional SEO, content strategy, and social media marketing.
Project Goals:
• Increase local visibility in York, Easingwold, Thirsk, and surrounding areas
• Improve website SEO and product visibility in search results
• Build and grow a local social media audience
• Promote new product lines and delivery options
• Create a consistent and trustworthy brand image online
What we did
1. Local SEO Strategy
- Conducted keyword research focused on “milk delivery York,” “eggs delivered Easingwold,” and similar terms
- Optimised core website pages with local search phrases, meta titles, and descriptions
- Created SEO-friendly blog content about the difference between farm fresh and supermarket produce
- Added schema markup for local business and products to improve search appearance
- Registered and optimised Google Business Profile with regular updates and local posts
2. Website Content and Design Support
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Helped structure key pages using clear headings, image blocks, and call-to-action buttons
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Wrote and refined product descriptions with SEO best practices in mind
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Improved image alt text and internal linking to support crawling and indexing
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Created blog posts that answer customer questions and drive local traffic
3. Social Media Marketing
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Designed branded Facebook and Instagram post templates
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Created a bank of scheduled social posts highlighting local deliveries, product benefits, and behind-the-scenes content
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Developed a Facebook follower growth strategy using local audience targeting
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Ran engagement and lead generation ads (e.g. ‘Get More Calls’ and ‘Page Likes’ campaigns)
4. Ongoing Marketing Support
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Provide fresh weekly post ideas based on seasonal products and customer questions
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Regularly update images and banners across the site for campaigns and holidays
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Track traffic and engagement through analytics and adjust strategy where needed
Results So Far:
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Website indexed for multiple local keywords
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Increase in Facebook page followers and weekly engagement
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Regular sales and product enquiries via social media
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Steady growth in brand awareness across North Yorkshire
Interested in Results Like These?
If you’re a local business looking to grow online, Paragon Marketing can help with SEO, social media, and ongoing digital strategy. Contact us today to start a conversation.
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