Paragon marketing blog
Marketing Insights & Advice
Practical articles and ideas to help you get more from your website, reach more customers and grow your business with clear, effective marketing.
Featured Article
Professional website design York
For many businesses, a website is the first conversation a potential customer has with your company. Before they pick up the phone, send an enquiry or visit your premises, they’ll almost certainly look you up online. Within a matter of seconds they’ll decide whether your business feels credible, established and worth contacting.
A professionally designed website helps create that confidence from the very beginning. It should do more than simply look good. It should explain what you do, answer common questions, guide visitors towards making contact and demonstrate why your business is the right choice.
Latest Marketing Advice
Is Your Business Website Still Doing Its Job?
Is your website still helping your business grow? Discover the warning signs that it may be costing you enquiries and the practical improvements that can make a real difference.
PPC Management
Discover how professional PPC management can reduce wasted spend, improve conversions and generate more enquiries. Learn the strategies that help Google Ads campaigns deliver better results for businesses of all sizes.
Lead Generation for Financial Services – Practical Strategies for UK Firms
Learn how financial services firms can generate more high-quality enquiries through SEO, Google Ads, content marketing, referrals and a website built to convert visitors into clients.
SEO Professionals in York
Learn what experienced SEO professionals in York should offer, from keyword research and technical SEO to content, local SEO and strategies that generate more enquiries.
5 ways to generate more lead for your business
Lead generation is at the heart of any successful business. In the modern digital age, it has become increasingly important for business owners to take advantage of the tools and strategies available to generate leads and drive business growth. In this blog post, we will explore the best strategies for lead generation, focusing on those that work for business owners. We will look at how a business can use different tactics to build its contact list, connect with the right customers, and grow its online presence.
10 ways to drive more traffic to your website
Discover ten practical ways to attract more relevant website traffic through SEO, Google Ads, useful content, local search and stronger service pages.