Lead Generation Services in York
We help local businesses attract and convert more sales leads through a mix of inbound tactics and targeted campaigns. Based in Easingwold, Paragon Marketing provides data-driven lead generation strategies for businesses across York and North Yorkshire.
Our Lead Generation Approach
Every strategy is tailored to your audience, market, and sales process. We combine best-practice tactics to build pipelines that deliver consistently.
- Content strategy & gated offers (eBooks, whitepapers, case studies)
- Optimised landing pages with clear calls to action
- Targeted email nurture campaigns
- Set-up and management of PPC lead campaigns
- Lead qualification via forms, surveys, phone connectors
- Monthly reports measuring sources, conversion rates, and ROI
Lead Generation Packages
Choose from flexible project or monthly plans designed to generate quality leads without unnecessary complexity:
- Project Setup: from £350 — includes landing page creation, lead magnet, form setup, and analytics.
- Monthly Management: from £300/month — includes content, campaigns, remarketing, and reporting.
All prices exclude ad spend and domain or hosting fees. Campaigns can begin within two weeks of sign‑off.
Recent Lead Generation Results
Local Trade Business (York): Through optimised landing pages and Facebook Ads, we achieved:
- 📩 52% increase in qualified leads
- 💰 37% reduction in cost per lead
- 🎯 4:1 average ROI within 3 months
Lead Generation FAQs
What is lead generation and how does it work?
Lead generation is the process of identifying and attracting potential customers who are interested in your products or services. We use targeted advertising, landing pages, forms, and tracking tools to build tailored campaigns that drive enquiries and grow your sales pipeline.
How do you qualify leads?
We focus on attracting high-quality leads by defining your ideal customer profile and using filters such as location, budget, or job title. Every campaign is set up to prioritise meaningful engagement over volume.
Do you provide B2B and B2C lead generation?
Yes. Whether your goal is to reach businesses or individual consumers, we tailor your campaign strategy to the audience type. B2B campaigns often involve LinkedIn, email outreach, or content offers, while B2C campaigns are usually driven by social media, Google Ads, and landing pages.
Which platforms do you use for lead generation?
We use a combination of Google Ads, Meta (Facebook and Instagram), LinkedIn, and landing page funnels. The choice of platform depends on your audience, budget, and goals.
Can you work with our in-house CRM or sales team?
Yes. We can integrate forms with your CRM, provide tracked lead data, and structure campaigns to complement your internal process. Our goal is to help your sales team spend more time closing, not chasing poor leads.
How do you measure success?
Success is measured by the number and quality of leads generated, the cost per lead, and the conversion rate from lead to sale. We provide clear reporting so you can see what’s working.
Is there a minimum budget?
Yes. We offer support with email marketing automation, follow-up sequences, and form integrations to help convert leads once they come in.
Ready to generate more high-quality leads?
We’ll help you build lead pipelines that convert. Contact us today to discuss your goals and start a tailored lead generation plan.