Pay-Per-Click
PPC Advertising Services
Our PPC advertising services are designed to help businesses in Easingwold, York and surrounding areas gain high-quality traffic quickly and cost-effectively. We manage every aspect of your pay-per-click campaigns, ensuring that every penny spent is working as hard as possible.
Google Ads Management That Delivers Results
Whether you’re looking to increase website enquiries, drive e-commerce sales, or improve brand visibility, Google Ads offers one of the most measurable and controllable advertising platforms available. At Paragon Marketing, we provide tailored PPC management to meet your goals and budget.
What We Offer
- Keyword Research & Targeting – We identify high-converting keywords specific to your sector and location.
- Ad Copywriting – All adverts are written in-house by a marketing professional to improve click-through rates and maintain brand tone.
- Campaign Setup & Structure – Ad groups, match types and targeting are carefully structured for efficient spending.
- Landing Page Advice – We provide recommendations or design new pages to improve conversions.
- Monthly Optimisation – Bid adjustments, search term refinement, negative keywords and A/B testing to lower cost-per-click.
- Performance Reporting – Clear monthly reporting so you can see what’s working and where improvements are being made.
Why Use Paragon Marketing?
We don’t outsource. All PPC advertising is handled in-house by an experienced marketer who understands your business. Our approach is personal, honest and data-led. You’ll get clear advice, transparent performance reporting, and practical suggestions to improve return on ad spend.
Our PPC clients range from tradespeople in North Yorkshire to financial services and e-commerce businesses across the UK. We’ve delivered strong returns with modest budgets, focusing on what works instead of chasing trends.
Ideal For
- Local service businesses looking for leads in York, Easingwold and Thirsk
- Product sellers wanting to drive traffic to their online shop
- Businesses needing quick, reliable traffic while SEO builds
- Clients who want expert help without jargon or upselling
Let’s Talk PPC
If you’re ready to start a PPC campaign or unhappy with your current results, get in touch. We’ll review your current setup and offer honest advice with no obligation. Whether you’re just starting or spending thousands each month, we can help you get more from your advertising.
Contact us today to arrange a free consultation or learn more about how our SEO services in York and website design work together with PPC for long-term success.
Pay-Per-Click Management, Frequently Asked Questions
What is PPC advertising?
PPC stands for Pay-Per-Click. It’s a form of online advertising where you only pay when someone clicks your advert. The most common platforms are Google Ads and Bing Ads, allowing businesses to appear in search results for relevant keywords.
How much does PPC advertising cost?
There’s no fixed cost. You set a budget, and the cost per click varies depending on the competition for your chosen keywords. We work with you to set realistic budgets based on your goals and industry.
Is PPC right for my business?
PPC is suitable for most businesses looking to attract leads quickly. If your target audience uses Google or Bing to search for services like yours, PPC can be an effective way to bring them to your website.
What’s included in your PPC management service?
We handle campaign setup, keyword research, advert creation, bid management, tracking, and monthly reporting. Our focus is always on achieving measurable returns through efficient use of your budget.
Can you track how many enquiries I get?
Yes. We set up conversion tracking so we can monitor form submissions, phone calls, and other key actions. This ensures we’re focused on results, not just clicks.
Is Your Website Working Hard Enough?
Get a Free Website Audit from Paragon Marketing
We’ll review your site’s design, SEO, speed, structure, and calls to action — and send you a short report with simple, actionable suggestions to help you get more enquiries and sales.
No tech jargon. No hard sell. Just helpful insight to improve your website.
Contact Us for PPC Advertising in Easingwold and York
Whether you’re launching your first ad campaign or reviewing existing paid search results, Paragon Marketing provides practical PPC management tailored to your business goals. We focus on Google Ads and Bing Ads — aiming for meaningful conversions, low cost-per-click, and clear, trackable performance.
Contact us today to find out how we can support your advertising strategy. We work with businesses in Easingwold, York, and the wider North Yorkshire area.